The best of Per Pedersen

Febreze

2011-06-07T10:28:00.000-07:00

The launch of Breathe Happy. In real world experiments people of the street are fooled by their nose and Febreze. Silver in Film and Bronze in Promo at Cannes.

Lust.dk

2011-06-07T06:38:00.000-07:00

Simple idea. Shortlisted in Cannes

Axe

2011-06-06T09:19:00.000-07:00

A big running event for women only is the perfect occasion to prove The Axe Effect. Won two Cannes Lions for outdoor and media.

WWF

2011-06-06T09:17:00.001-07:00

Deforestation is the serious theme for this poster and print ad that has been put on exhibition in 12 countries and won a bunch of awards.

Fleggaard

2011-06-06T09:05:00.000-07:00

I haven't met many men that didn't know this online film for Danish retailer Fleggaard. The Sun named it the most sexy ad in the world ever! I know. Enough talk. Let's see that ad.

http://www.thesun.co.uk/sol/homepage/features/2803408/Is-this-sexiest-advert-ever.html

OK Gasoline

2011-06-06T09:01:00.000-07:00

Danish gasoline company OK supports local sports. They need it!

Peugeot

2011-06-06T08:59:00.000-07:00

Outdoor for the guys working on the other side of the scaffold. Silver Lion for best outdoor in the automobile category.

The love of your car in it's purest form.

Every minute seems an eternity when you wait for your new car. Best TV commercial in Denmark that year. Shortlisted twice in Cannes.

Some very picky hitch hikers was awarded a Bronze Lion in Cannes.

Fakta

2011-06-06T08:55:00.000-07:00

10 years of making people stay a little longer in Fakta supermarkets. The most awarded Danish campaign ever with hundreds of awards including 3 Cannes Lions. Unfortunately the campaign seized to exit in 2009 with new management wanting to look like the rest of the retailers.